In my professional career – spanning some 20+ years – I have been employed in the marketing and advertising industry, working for leading UK creative marketing agencies. For the last few years, I have chosen to freelance which allows me to indulge my passion for beekeeping.
Relative to some of my colleagues on the BIBBA Committee, I am very fresh-faced with just three seasons of apiary experience under my bee suit belt. However, I believe my own journey allows me to represent the voice of novice beekeepers within BIBBA. We must ensure that our strategies are made relevant and accessible to all and certainly our exceptional teaching resources are a huge help in achieving this aim.
I accepted the position of Publicity Officer on the Committee because I witnessed BIBBA moving through a very exciting chapter in its history. Never before have beekeepers in such numbers been so receptive to the solutions for sustainable beekeeping that BIBBA offers. I’m delighted also that the National Bee Improvement Programme has been welcomed so heartily by beekeepers and with a near 50% increase in our membership during 2020 there is a paradigm shift taking place in the hearts and minds of beekeepers. I’m delighted to be able to support this shift in the work I do for BIBBA and NatBIP.
BIBBA has a bright and relevant future ahead of it and I will do all I can to ensure our message reaches every corner of every apiary in the UK and Ireland.